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Class Notes for CCI 150 at University of Tennessee - Knoxville (UTK)

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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture Notes - Lecture 11: Aarp

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27 Mar 2017
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture Notes - Lecture 6: Sigmund Freud

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14 Feb 2017
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Pr"s troubled image started with hype of hucksters like p. t. barnum and snake oil salesman. A few pioneers created the profession as we know it in the
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture Notes - Lecture 4: Cultural Imperialism

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14 Feb 2017
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture Notes - Lecture 3: George Gerbner, Everett Rogers

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14 Feb 2017
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Impending martians (not serious) attack: americans loved radio and its impact. Not yet sophisticated media consumers: 1938- wwii (america not involved
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture 16: CCI 150 Lecture 16

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27 Mar 2017
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Radio technology was based on the telegraph. Early radio was a lot more like tv is now: soap operas, comedies, westerns, etc. Radio with pictures was t
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture 5: CCI 150 Lecture 5

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14 Feb 2017
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Who is a pr practitioner: many do no publicity tasks at all. Very tiny part of true pr: very few jobs focus on just events/event planning. Very tiny pa
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture Notes - Lecture 1: Spotify

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14 Feb 2017
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1981- mtv rst aired, cable was new: video killed the radio star , soap opera started on radio. College kids planned their schedules around it. Now- no
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture Notes - Lecture 13: Computer Experiment, Citizen Journalism, News Values

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27 Mar 2017
0
Change predicted in 1981: san francisco computer experiment. Newspaper by the trends: content over delivery method, niche content (hyperniche, hyper lo
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture Notes - Lecture 14: Citizen Kane, Attack On Pearl Harbor, Edward R. Murrow

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27 Mar 2017
0
Marconi patented a radio device in great britain around 1900. The device was strong enough to send a message across the english channel by. Radio pione
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture 8: CCI 150 Lecture 8

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14 Feb 2017
0
Memorable/successful ads: ads can be clever, ads can be fun, ads can be memorable, but an ad is only effective if it sells a product. Challenge: advert
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture Notes - Lecture 10: Game Informer, Aarp, Bookbinding

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27 Mar 2017
0
Great time to be at ut: an emphasis in magazine journalism, classes dealing with magazines, student developed magazine. Terms you know applied to magaz
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UTKCCI 150Lisa GaryWinter

CCI 150 Lecture 9: CCI 150 Lecture 9

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14 Feb 2017
0
Convenience: polling an audience that is easy to nd- convenient, man on the street, online polls you choose to complete, telephone polls you choose to
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