CCI 150 Lecture Notes - Lecture 1: Spotify
14 Feb 2017
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Document Summary
1981- mtv rst aired, cable was new: video killed the radio star , soap opera started on radio. College kids planned their schedules around it. Now- no mass media died: radio didn"t die, mtv not all about videos, we control what we watch and when we watch it. Net ix: you can always count on change in the media world. Media are plural= media in uence our lives. Medium is singular= tv is a medium we use often. We know what we know because we see/hear it. Free press in us gives unprecedented access to world events: images of space, world disasters. !1: social media has jump on new before traditional media. How would our understanding of the world change without instant access/hear/see. Information and entertainment: we expect both, different media for different purposes, infotainment- two often blend. Network: media tries to persuade us- especially applied media such as advertising and pr.
