CCI 150 Lecture Notes - Lecture 7: Roman Numerals, Quaker Oats Company, Q Score
14 Feb 2017
School
Department
Course
Professor
Document Summary
Use of mass media to persuade an audience to choose a particular good or service: by de nition, it is mass mediated, can be informative, usually persuasive. Types: tv, radio, paper, product placement, etc. Why so many: relatively cheap, it works. Aflac: 50 year history, few people knew about it before the duck. Consumer awareness shot to 90: mcdonald"s spend 15% more but ronald has lower q score. Branding: time honored way to sell a product or service, started with recognizable packaging, we all make buying decisions based on brand recognition, quaker oats rst widely known brand. Advertising is important: provides millions of jobs, informs consumers. Tuesday, february 7, 2017: thanksgiving biggest newspaper of year, keeps economy going, keeps mass media viable. Mass media, as we know it, can exist because of ads. Advertising, as we know it, can exist because of mass media. Who pays for all of this: advertisers pay for their ads based on:
