CCI 150 Lecture 8: CCI 150 Lecture 8
14 Feb 2017
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Memorable/successful ads: ads can be clever, ads can be fun, ads can be memorable, but an ad is only effective if it sells a product. Challenge: advertising clutter: we"ve gotten good at tuning out ads, techniques to combat clutter: Google ads and advertiser links on search screens for other sites. Infomericals and zines- magazine just for marketing. Challenge: choices: when watching tv, we avoid ads by. Etc: we like to choose what we watch. Challenge: demassi cation (opposite of mass media: we have an incredible array of media choices as consumers, makes it hard to reach some consumers. !1: makes it hard to get enough exposure/repetition to make an ad memorable, to combat this problem, advertisers try to narrowly focus messages to speci c. Thursday, february 9, 2017 audiences- which is also a bene t. Challenge: de ning and reaching an audience: ta- target audience, if you can successfully reach a ta you can make money.
