CMST 240 Lecture Notes - Lecture 11: Linkedin

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Thursday, April 19, 2018
CMST 240 Lecture 11 Notes
Social Media for the Professional
-your self impression- how people see you
-branding yourself online
craft your ideal brand- what do you want your audience to see
create/update all profiles at the same time
leave some information out
different profiles pictures for each platform
create content
-online personality
own your name
think before you post
email yourself first
give yourself the newspaper/grandma test
Google yourself at least once a month
-Twitter
do
-focus on your passion (profession and advocation)
-strive to learn
-reach out within your range
don’t
-post without thinking
-only talk about yourself
-speak as an authority when you’re not
-LinkedIn
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