CCI 150 Lecture 5: CCI 150 Lecture 5

• School: UTK
• Department: Communication and Information
• Course: CCI 150
• Professor: Lisa Gary

Document Summary

Who is a pr practitioner: many do no publicity tasks at all. Very tiny part of true pr: very few jobs focus on just events/event planning. Very tiny part of true pr: profession ghts image issues. Many counter with accreditation of licensure: if become accredited, put apr after you sign your name, voluntary. Prsa- public relations society of america: promotes professional standards, maintains a code of ethics, offers accreditation (voluntary) Prssa- public relations student society of america. What is pr: can involve publicity, events, always involves professional planning and communicating to manage relationships. Key terms: performance, two way communication, management function, public interest. Performance: write, edit, manage social media, work with artists/designers, conduct meeting, answer questions. Two way communication: send messages and receive them too, best communication model is two way symmetrical communication. Management function: leading, organizing, planning, controlling, look at organizational structure- someone should be at management level.