CCI 150 Lecture Notes - Lecture 6: Sigmund Freud

• School: UTK
• Department: Communication and Information
• Course: CCI 150
• Professor: Lisa Gary

Document Summary

Pr"s troubled image started with hype of hucksters like p. t. barnum and snake oil salesman. A few pioneers created the profession as we know it in the 1900"s. Ivy lee: changed image of robber barons- public be damned to real people, rst professional pr practitioner, believed in openness, transparency, created concepts we still use today. Edwards bernays: father of modern pr, nephew of sigmund freud, used research and planning, what company, what research and planning, how relates to good pr. Ivory soap, soap sculptures managed relationships (kids and soap) Profession today: growing- companies nd pr to be cost effective, settings. Thursday, february 2, 2017: writing for pr, capstone class in campaigns, business, journalism. What should relationship be between pr and journalists: pr people provide service to journalists, open and transparent, tactics- any communication method used in pr. Can be written- pamphlets, iers, news releases, etc.