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Class Notes for Communication and Information at University of Tennessee - Knoxville

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CCI 150 Lecture Notes - Lecture 12: Cross Ownership, Ebay
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Tuesday, February 28, 2017 Lecture 12 Newspapers Continued - Newspaper by the terms • broadsheets- classic vertical shape • tabloids- half-sized that opens on the side - Newspaper by the parts • front page...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 13: Computer Experiment, Citizen Journalism, News Values
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Thursday, March 2, 2017 Lecture 13 Newspapers Continued - Change predicted in 1981 • San Francisco computer experiment - Newspaper by the trends • content over delivery method • niche content (hyperniche) ...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture 16: CCI 150 Lecture 16
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Tuesday, March 21, 2017 Lecture 16 Television radio technology was based on the telegraph early radio was a lot more like TV is now soap operas, comedies, westerns, etc radio with pictures was the idea that became TV T...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 10: Game Informer, Aarp, Bookbinding
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Tuesday, February 21, 2017 Lecture 10 Magazines - “The Book” - industry logo - Great time to be at UT • an emphasis in magazine journalism • classes dealing with magazines • student developed magazine ...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 11: Aarp
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Thursday, February 23, 2017 Lecture 11 Magazines Continued - Types of magazines • consumer - anything in a newsstand - men’s - women’s - home and garden - news - niche • ...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 17: Citizen Journalism, Instapundit, Cloud Computing
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Thursday, March 23, 2017 Lecture 17 Internet - How it all started • American military in 1969 - Cold War development - emergency back up communication method for the war • text only • mostly mil...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 14: Citizen Kane, Attack On Pearl Harbor, Edward R. Murrow
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Monday, March 27, 2017 Substitute for Lectures 14 and 15 Radio - All began with the telegraph telegraph in heavy use by the time of the Civil War • • both armies used it • so did reporters • limitat...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture 8: CCI 150 Lecture 8
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Thursday, February 9, 2017 Lecture 8 Advertising Cont MemorableSuccessful Ads ads can be clever ads can be fun ads can be memorable but an ad is only effective if it sells a product Challenge: Advertising Clutter weve go...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 7: Roman Numerals, Quaker Oats Company, Q Score
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Tuesday, February 7, 2017 Lecture 7 Advertising Use of mass media to persuade an audience to choose a particular good or service by denition, it is mass mediated can be informative, usually persuasive Types TV, radio, pa...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 6: Sigmund Freud
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find more resources at oneclass.com Thursday, February 2, 2017 Lecture 6 PR Cont - PR’s troubled image started with hype of hucksters like P. T. Barnum a...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture 5: CCI 150 Lecture 5
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Tuesday, January 31, 2017 Lecture 5 Public Relations Probably most misunderstood profession Who is a PR practitioner? many do no publicity tasks at all very tiny part of true PR very few jobs focus on just eventsevent p...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 4: Cultural Imperialism
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find more resources at oneclass.com Thursday, January 26, 2017 Lecture 4 Mass Media Effects Cont - Media and Our Lifestyle • you’ve spent more time ...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 3: George Gerbner, Everett Rogers
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find more resources at oneclass.com Tuesday, January 24, 2017 Lecture 3 Mass Media Effects - October 30, 1938 • americans were fearful- why? ...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture Notes - Lecture 1: Spotify
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find more resources at oneclass.com Tuesday, January 17, 2017 Lecture 1 Media Literacy: Living in a Media World - 1981- MTV first aired, cable was new ...

Communication and Information
CCI 150
Lisa Gary
CCI 150 Lecture 9: CCI 150 Lecture 9
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Tuesday, February 14, 2017 Lecture 9 Research Cont Sampling two types convenience polling an audience that is easy to nd convenient man on the street online polls you choose to complete telephone polls you choose to comp...

Communication and Information
CCI 150
Lisa Gary
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
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