PSYC 110 Lecture 5: Chapter 5_ Sensation and Perception

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18 Jun 2018
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Chapter 5: Sensation and Perception
Two Sides of the Coin
Sensation is the detection of physical energy by our sense organs, which send that
information to the brain.
Perception is the brain’s interpretation of raw sensory data.
When the way we perceived a stimulus does not match reality, that's an illusion
Sensation
Despite their differences, all of our senses rely on a handful of principles.
The external stimulus is converted by a sense receptor into neural activity via
transduction.
Activation is the highest when stimulus is first detected, then sensory adaptation occurs.
Psychophysics
Study of how we perceive sensory stimuli based on their physical characteristics.
Absolute threshold is the lowest level of a stimulus we can detect 50% of the time.
A single candle 30 miles away
50 odorant molecules
Subliminal Messages
When sensory information is received below the absolute threshold- we receive
the information but are not consciously aware of it.
The just noticeable difference is the smallest amount of stimulus change we can detect.
Follow Weber’s law- the stronger the stimulus, the greater change needed to detect.
Signal Detection Theory
Theory regarding how stimuli are detected under different conditions.
Like when there’s a lot of background noise.
Cell Specialization
Doctrine of Specific Nerve Energies
States that even though there are distinct stimulus energies, the sensation we
experience is determined by the nature of the sense receptor, not the stimulus.
Phosphenes is an example (pressing on eyes and seeing light)
Cross-Modal Senses
The rubber-hand illusion and the McGurk effect (bar/far) demonstrates sensory-cross
modality.
This may help to explain synesthesia- hearing sounds when one sees colors or tasting
colors.
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When Senses Meet the Brain
After being transduced, our brains then organize the sensory data into meaningful
concepts=> perception
Our brains piece together
a.) what’s in our sensory field
b.) what was there a moment ago
c.) what we remember from our past
Sensation => Perception
Environment + Energy + Sense Organs + Sense Receptors + Sensory Nerves + Brain
The Multitasking Brain
We attend to multiple senses at once, called parallel processing.
Bottom-up processing:
Starts with a raw sensory data/stimuli
Construct a whole stimulus from its parts
Top-down processing:
Starts with our beliefs and perceptions
Which we impose raw sensory stimuli we perceive
Perceptual Hypotheses
Perceptual sets occur when our expectation influence our perceptions.
Perceptual constancy allows us to perceive stimuli consistently across conditions.
We don't see the size, shape, or color of an object changing despite the objective fact that
they do.
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Color perception in particular derives from its context.
The Role of Attention
Selective attention allows us to choose which sensory inputs to focus and which to “turn
down”
The other “channels” are still being processed at some level, through, even when we’re
not aware of it
Someone says your name at a party.
We’re poor at detecting stimuli in plain sight if our attention is focused elsewhere.
Inattentional blindness (failure to detect stimuli in plain sight when our attention is
focused elsewhere) and change blindness (failure to detect changes in one environment)
SIMILAR PHENOMENA
Waves and Wavelengths
Visual and auditory stimuli both occur is the form of waves
Vision => light
Audition => vibration
Amplitude of wave = height of the wave from highest point to lowest point
Wavelength = length of wave from one peak to next
Frequency of wave = number of waves that pass through a given point in a given time
period.
Often expressed in Hertz (Hz) or cycles per second
Longer wavelengths have lower frequencies, shorter wavelengths, have higher
frequencies.
The Visual System
Light is the form of sensory energy that the visual system responds to.
When light reaches an object, part of that light gets reflected by the object and part gets
absorbed.
Light wavelength is associated with perception of color (hue)
Red = longer wavelengths
Green = intermediate wavelengths
Blue = shorter wavelengths
Amplitude of light waves is associated with brightness or intensity of color
Larger amplitudes appear brighter
Structure of Eye
Sclera- white portion of the eye
Iris- colored portion and controls how much light enters the eye
Pupil- hole where light enters the eye
Cornea- contains transparent cells that focus light on the back of the eye
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Document Summary

Sensation is the detection of physical energy by our sense organs, which send that information to the brain. Perception is the brain"s interpretation of raw sensory data. When the way we perceived a stimulus does not match reality, that"s an illusion. Despite their differences, all of our senses rely on a handful of principles. The external stimulus is converted by a sense receptor into neural activity via transduction. Activation is the highest when stimulus is first detected, then sensory adaptation occurs. Study of how we perceive sensory stimuli based on their physical characteristics. Absolute threshold is the lowest level of a stimulus we can detect 50% of the time. When sensory information is received below the absolute threshold- we receive the information but are not consciously aware of it. The just noticeable difference is the smallest amount of stimulus change we can detect. Follow weber"s law- the stronger the stimulus, the greater change needed to detect.

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