PBRL 270 Lecture Notes - Lecture 14: Natural Disaster, Reputation Management, Crisis Communication

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Document Summary

When is a con ict a crisis: all con ict is not a crisis. Proactive- proactively appraise threats depending on both situation and organization: early planning, issues tracking and management, environmental scanning, swot. External (how we think about issues: opportunity, threat. Strategic: risk communications, con ict positioning, crisis management. Reactive (20766: crisis communication, litigation pr, con ict resolution. Thursday, october 26, 2017: reputation management, image restoration. Issues management- proactive process of anticipating, identifying, evaluating, and responding to public issues: take care of issues and crises manage themselves, pre-crisis planning. Ve step plan (can be three: identify issues, research background, evaluate issues on probability and impact, prioritize issues that affect your organization, develop strategies to address prioritizes issues. Crisis- perception of unpredictable event that threatens important expectancies of stakeholder and can seriously impact an organization"s performance and generate negative outcomes. Crisis management: have a plan, maintain good relationships before crises.

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