○Identify the options that you can reasonably take
○Identify the potential consequences of your options.
C. Candidate 6 Ethical Principles
➢Golden Rule: Do unto others as you would have them do unto you.
➢Immanuel Kant's Categorical Imperative: If an action is not right
for everyone to take, it is not right for anyone.
➢Descartes' Rule of Change: If an action cannot be taken repeatedly,
it is not right to take at all.
➢Utilitarian Principle: Take the action that achieves the higher or
➢Risk Aversion Principle: Take the action that produces the least
harm or least potential costs
➢Ethical "no free lunch" rule": Assume that virtually all tangible and
intangible objects are owned by someone unless there is a specific
III. MORAL DIMENSIONS OF THE INFORMATION AGE
A. Information Rights and Obligations
➢Information Rights (privacy): Claim of individuals to be left alone,
free from surveillance or interference from other individuals,
organizations, or state. Claim to be able to control information
➢Internet Challenges to Privacy
Tiny text files downloaded by website to
visitor's hard drive.
Identify visitor's browser and track visits
Can include computer info, browser
type, given info to site.
Server's are decentralizing
information to different people
so they don't have to keep all
the information. Cookies have a
lifespan. Cannot bring cookies
from other sites.
Tiny invisible software programs
embedded in email messages and web
pages. Monitor who is reading email
message or visiting site. Used to evaluate
the effectiveness of online marketing.
Done by a 3rd party not
necessarily with consent.
Software that secretly gathers
information about users while they
browse the web. Can come hidden in free
downloads; tracks online movements.
More dangerous than
cookies or web bugs.