IS 3003 Lecture Notes - Lecture 10: Craigslist, Image Sharing, CrowdsourcingPremium
4 pages27 viewsFall 2015
DepartmentIS - Information Systems
Course CodeIS 3003
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E-Commerce: Digital Markets/Digital Goods
E-Commerce: Use of internet to
transact business. Subset of
E-business: Use of digital tech and
internet to drive business
Digital goods: Goods that can be delivered over a digital network.
Mobile Commerce: Using handheld devices/smartphones to have transactions
2. BUSINESS TYPES
a. Bricks-and-mortar business (B&M): Physical store.
b. Pure-play business (.com's, clicks only, or virtual): Exclusively virtual
companies EX: amazon
c. Clicks-and-mortar Business (clicks-and-bricks): Have both physical
locations and provide online services
d. New Clicks-to-Bricks: Place an order online and pick it up at the store.
3. UNIQUE FEATURES OF E-COMMERCE
a. Ubiquity: Internet/web tech available anytime, anyplace.
i. Effect of Ubiquity: A new "marketspace", Enhanced customer
convenience, reduced shipping costs.
b. Global Reach: The tech reaches across national boundaries, around Earth
i. Effects of Global Reach: Commerce enabled across cultural and
national boundaries seamlessly and without modification.
➢Universal Standards: One set of tech standards: Internet standards
i. Effects of Universal Standards: Lower market entry costs, Lower
consumers' search costS
➢Richness in Communication: refers to the complexity and content of a
i. Effects of Richness: Supports video, audio and text messages,
Possible to deliver rich messages with text, audio and video
simultaneously to large numbers of people.
➢Interactivity: E-commerce can provide two-way communication between
merchant and consumer online. EX: Feedback on website
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