COMM 1800 Lecture Notes - Lecture 4: Swot Analysis, W. M. Keck Observatory, Apple Inc.

• School: University of Virginia
• Department: Commerce
• Course: COMM 1800
• Professor: Kemp Bob

Document Summary

Manage the present and the future, no one can change the past. Deciding what to do to be successful in the future. Tactical- more definitive planning-look at the exact market you want. Great firemen get ahead of the fire-try to figure out what could happens. It"s all about making things happen by delivering on the plan. Make sure what you want done is done. Making adjustments after the planning, making sure you have enough control to follow it to fruition. Comparing the actual execution to the plan. Being accountable and learning from the past. Learning empowers managers to plan and execute better in the future. Know these titles-but titles do not mean the value that you add. Can hire the best people and approve quality, can;t stop companies from coming in and being competition. The suppliers to apple do not have a lot of power- can be replaced.