PLAP 3140 Lecture Notes - Lecture 10: Super Bowl Xxxviii Halftime-Show Controversy, Super Bowl, Dominick Fernow

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Expectations are high: expected to be the highest watched debate so far. 1980: carter-reagan was highest at almost 80 million viewers. Professor says it could be 100 million. Professor: they matter when they do, and the don"t matter when they don"t. Donte chine (spelling?) says only one that mattered was gore-bush. Professor says the debate will matter greatly for the reputation of lester holt. 1960 - first presidential debate televised - nixon sweats profusely . 1976 - ford : no soviet domination of eastern europe. 1980 - reagan vs carter : reagan. 1984 - reagan vs mondale : age. 2000 - al gore sighing - fit into image as aloof. Body language matters : professor suggest we turn off sound. Can own up to three stations in largest markets. Broadcasters can reach 45% of national market (up from 35%) In response to massive popular uproar, congress overturns 45% cap - rolls back to 39%

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