PLAP 3140 Lecture Notes - Lecture 25: Multiple Choice, Timothy Leary, Joni Ernst
11 Dec 2016
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Political advertising 1: making sense of ads. Political advertising 2: ad affects, ads, and participation. Due via collab and hard copy no later than 12pm, dec, 7. Office hours this week: tuesday 1-2, thursday 1:30-2:30. Up to 5 points on the final exam. Things to look for/pay attention to (continued from last class): Stability : buying a house, having a job, family. Inter-generational imagery - small kid, old guy in the back, grandmother and granddaughter embracing on their wedding day, family moving in. Firefighter, grandfather, girl scouts raising flags -- people literally looking up. Flags, big shaggy dog, reagan giving a speech. Very confusing - something to do with russia. Muddles things for reagan that shouldn"t be muddled; they should have been very clear. Dark images - national security and the threat of terrorism. Fundamental message: proximity, along a number of dimensions. If i point out that i was born and raised in virginia, i"m saying we share a background.
