PLAP 3140 Lecture Notes - Lecture 24: Simon & Garfunkel, Political Action Committee, Top Channel

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About as happy as you can get. We must either love each other or die . The stakes are too high for you to stay home . Political advertising 1: making sense of ads. Paper 2 was posted to the assignments page last monday. We have a choice of topics - will talk about them further in sections. Due via collab and hard copy no later than 12 pm, december 7th (after the last day of class) Mix of multiple choice and short answers. Cumulative with emphasis on things since last quiz. Look over midterms - questions could be repeated. There are often hybrid ads between candidates and parties. Outside groups has become an important factor - these are super pacs etc that can coordinate independently. Highly concentrated in key swing states and in key markets. Ad-mosphere - candidates advertise where they think the race is going to be close.

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