EC 012 Lecture Notes - Lecture 1: Alarm Clock, Economic Surplus, Marginal Utility

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The study of how people make choices under scarcity and the results of these choices for society. Having more of one good means having less of another. Because we face scarcity, our choices matter, they involve a trade-off among competing interests. An individual or an organization takes a course of action if the benefit of such an action exceeds its costs (if he or she expects an economic surplus) Costs: cost of gas or bus (explicit costs), time (implicit cost) The value of what you must sacrifice (what you give up) to engage in a course of action (it is the value of your best alternative) Not the combined value of all possible activities that you give up, considers only the value of your best alternative. Thinking at the margin is critical when we want to choose the extent to which an activity should be pursued (as opposed to whether we want to pursue that activity at all)

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