COM ARTS 200 Lecture Notes - Lecture 2: Participant Observation, Narrowcasting, Communication Theory
25 Jan 2018
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Document Summary
Communication- processes by which people interactively create sustain and manage meaning. Communication is experiential- learn by doing, socialize in community in terms of how we communicate. Communication is powerful- communicate to plan, to grow, to lead, to change minds, do everything that we do. Is it effective- did it communicate main idea. Competence- does it comply with the top two. Ethics- does it comply with norms is it appropriate. Theory: general model or recurring phenomenon that helps us explain and predict something. Communication theory: theories dealing with communication process. Research- we arrive at theories by doing research. Communication research: qualitative and quantitative research. Qualitative- description, interview, participant observation as data. Communication event: can be more than two people includes intended and unintended audiences. A lot of things happening at the same time. Style, content and form are all part of the message. Broadcasting (1920s-2000s): communicating single message to many people at once. Narrowcasting (2010s on): messages targeting specific, smaller groups.
