COM ARTS 260 Lecture Notes - Lecture 11: Self-Perception Theory, Emoji, Online Dating Service
14 Mar 2017
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We spend more time online than television (see graph from slide-internet users) Our daily lives more and more in online. Difference between 2009 and 2011: ig(cid:374)ifi(cid:272)a(cid:374)t i(cid:374)(cid:272)(cid:396)ease (cid:862)(cid:373)o(cid:396)e tha(cid:374) 200 te(cid:454)ts(cid:863) The process through which an innovation is communicated through certain channels over time among members of a social system. The idea that is picked up or not picked up, is adopted in a society. Channel: how you come to know about it: snapchat: channel is friendship, publicity. Time: how much time for technology or innovation to be adopted. Iphone: it did not take long time to everyone to have iphone, people quick to adopt (quickness: rate of adoption, relative speed of adoption of innovation. Innovators: first people to adopt, tend to risk, 2. 5 percent of adoption or population, upper class background to access to buy new technology. Early adopters: second, everyone else pays attentions to them, tend to be younger in age, 13. 5 percent of population.
