JOURN 201 Lecture Notes - Lecture 10: Social Perception, Social Distance
10 Oct 2018
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Document Summary
Spiral of silence: social norms, underlying principles, research findings. Presumed media influence: third person effect, their person perception. Comparing the evaluation of reagan"s presidency pre and post iran scandal. Those who were more knowledgeable about politics were less susceptible to priming. Just because you are primed to think about something does not mean you will be entirely influenced. We do not rely on all available info to make judgment. Priming activation is empirical and requires repetition. Elevator experiment: men were turned facing away from the door so the man in the elevator did the same. Room full of smoke: when woman was alone, she left the room after seeing all the smoke, when woman was in a group with others she noticed the smoke but did not leave because others stayed put. Noelle newman theorized that people in groups engage in constant evaluation of the prevailing climate of opinion in the group.
