MARKETNG 460 Lecture 1: Example Case Report
Document Summary
Measurement of success is a 2. 65% compound annual rate increase in ebitda. In summary: increasing the price of rooms will help to increase revenue per room at little to no cost to. There are concerns about potential decreases in occupancy, but these are alleviated with an increase in revenue per available room. Key insights: competition in the hotel industry is strong with no clear market leader. Increases in the most tracked kpi"s across all hotel segments imply the industry is growing. 1: the hotel industry is in the mature phase of the product lifecycle. Competition: compete based on amenities, price and service (see appendix b: hotel segments, page 9 and. Appendix a: hotel segment performance, page 8 for a complete overview of the hotel industry) Key insights: an organization needs to differentiate itself to stand out from the crowd.
