FASH 241 Lecture Notes - Lecture 4: Home Shopping Network, Home Shopping, National Retail Federation
3 Feb 2017
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Document Summary
From commercial to sitcoms, fashion pervades the medium. Use of specific celebrities that have lines offered in the store. Celebrities, news & talk shows, network tv, advertising agencies, Cost, infomercials, home shopping, special programming, cnn, mtv/ Hsn, qvc and cnn all have fashion features. Does not feature visuals but has captive, targeted audience to announce sales and store events. Inexpensive, targeted audience, strong youth market, adults also reached, low cost per customer. Website address, chief advantage: address audience directly, allows a response to specific needs, internet shopping. Perform market research for clients in the consumer market. Sponsor events designed to enhance and shape the client"s image and brand. Select and coordinate looks for catalogs, print ads, and commercials. They have tremendous artistic clout in todays image driven fashion world. In the the arrangement and presentation of merchandise in the store. Appeals are made directly to the clients target market via the correct visual merchandising effort in the stores.
