FASH 445 Lecture 13: HBR article “Building Your Company’s Vision”

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Article name: hbr article building your company"s vision . What are 5 interesting facts or take-aways that you gleaned from this article: companies successfulness relies on core value and purpose that is fixed, while strategies and practices adapt. This is important because it reflects a balance that allows a company to stay true to itself while also being able to adapt within the marketplace. Great companies will know the difference between what is fixed and what is able to be adapted: vision provides guidance about what core principles to preserve and what future ideas to stimulate progress towards. Understanding the yin and yang balance of your core ideology with your envisioned future is what provides the strongest foundation for a company: purpose can never fully be realized, but it can inspire change. This is something that i never really considered and stood out to me because purpose is meaning.

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