FASH 445 Lecture 31: Step 9- Visual Merchandising and Store Layout
26 Mar 2019
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Chapter name: step 9: visual merchandising and store layout. Author: rosalie j. regni and jimmie g. anderson. What are 5 interesting facts or take-aways that you gleaned from this article: preplanning considerations: visual merchandising is the planning and execution of fixture and merchandising layout/ placement in a retail setting. It is important to consider your mission statement so that you understand your store image and make it most enticing to the customer. You need to plan your how much you need and plan to make based on your allotted square-footage. Start by creating a basic traffic plan and work with store limitations: attracting the target customer: develop a store theme based on the ica. These decisions need to be made early in the planning process: effective display, smart planning of fixtures: you want to lead positive and lasting impressions on your customer.
