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Class Notes for Marketing at Virginia Commonwealth University

MKTG 448 Lecture Notes - Lecture 2: Web Conferencing, Customer Engagement, Forrester Research
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Customer Journey Analytics Webinar Study Guide 1. What are the drivers of the increasing interest in journey analytics? 2. What percentage of customers abandon their online shopping...

Marketing
MKTG 448
Deborah Cowles
MKTG 448 Lecture Notes - Lecture 1: Web Conferencing, Digital Economy, Risk Management
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Study Guide: Six Stages of Digital Transformation The first part of the webinar is a bit of an advertisement for Altimeter/Prophet -- here is the website if you would like to peruse ithttps://www.prophet.com/about/altim...

Marketing
MKTG 448
Deborah Cowles
MKTG 448 Lecture Notes - Lecture 1: Digital Transformation, Augmented Reality, Game Controller
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Chapter 1: INternet and MObile Marketing in the Digital Ecosystem The Internet is an Open System What does it mean? Why is it important The development of the world wide web ...

Marketing
MKTG 448
Deborah Cowles
MKTG 315 Lecture Notes - Lecture 5: The Npd Group, Dan Ariely, Cognitive Dissonance
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MKTG 315 002 11 September 2018 Lecture 5: Chapter 13 cont: Choice Choice A Hassle or a Privilege? Ted Talk by Barry Schwartz: The Paradox ...

Marketing
MKTG 315
Makarem
MKTG 340 Lecture Notes - Lecture 3: Mass Media, Urban Outfitters, Bergdorf Goodman
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MKTG 340 Sept. 18, 2018 Lecture 3: Chapter 14: Retail Communication Mix Traditional Media Mass media advertising o TV, newspapers, radio Sa...

Marketing
MKTG 340
Seeley
MKTG 340 Lecture Notes - Lecture 2: Jiffy Lube, Geek Squad, T.J. Maxx
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MKTG 340 Sept. 11, 2018 Lecture 2: Chapter 2: Types of Retailers Valuable Career Path & Important Considerations **How many retailers? 1.1 million Four...

Marketing
MKTG 340
Seeley
MKTG 340 Lecture Notes - Lecture 1: Big-Box Store, Discount Store, Profit Sharing
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MKTG 340 Sept. 4, 2018 Lecture 1: Chapter 1: Retail Industry Valuable Career Path Important Considerations What about the job? Perception: sales clerks and cashiers Reality? Large sophisticated companies o Required to ha...

Marketing
MKTG 340
Seeley
MKTG 315 Lecture Notes - Lecture 4: Reservation Price, Internal Standard, Dan Ariely
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MKTG 315 002 6 September 2018 Lecture 4: Chapter 13 cont.: Decision Making II: Alternative Evaluation and Choice Signal Attributes I. Signal:...

Marketing
MKTG 315
Makarem
MKTG 315 Lecture Notes - Lecture 3: Internal Standard, Perceptual Mapping, Determinant
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MKTG 315 002 4 September 2018 Lecture 3: Chapter 13: Decision Making ii: Alternative Evaluation and Choice Evaluation of Altern...

Marketing
MKTG 315
Makarem
MKTG 315 Lecture Notes - Lecture 12: Augmented Reality, Brand Loyalty, Visual Search
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MKTG 315 Sept. 3, 2018 Book Notes: Chapter 12: Decision Making I: Need Recognition and Search Learning Outcomes: 1. Understand the activitie...

Marketing
MKTG 315
Makarem
MKTG 315 Lecture Notes - Lecture 2: Brand Loyalty, Financial Risk, Externals
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MKTG 315 002 30 August 2018 Lecture 2: Chapter 12: Decision Making 1: Need Recognition and Search Activities in the Consumer Decision Making Pr...

Marketing
MKTG 315
Makarem
MKTG 315 Lecture Notes - Lecture 2: Blue Ocean Strategy, Mass Customization, Marketing Mix
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MKTG 315 002 30 August 2018 Lecture 2: Chapter 1: Introduction to Consumer Behavior cont. Segmentation & Targeting Strategies I. Undiffere...

Marketing
MKTG 315
Makarem
MKTG 315 Lecture 1: MKTG 315 - Lecture 1 - Ch 1 (T, 28 Aug)
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MKTG 315 002 28 August 2018 Lecture 1: Chapter 1: Introduction to Consumer Behavior Consumer Behavior the behavior that consumer display in searching for, purchasing, using, evaluating, and disposing of products and servic...

Marketing
MKTG 315
Makarem
MKTG 301 Lecture Notes - Lecture 3: Price Skimming
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Chapter 7: Four Service Characteristics Intangability: services cannot be experienced before use Variablility: quality of services depend on who provides them, whenwherehow Inseperability: services cannot be separated from...

Marketing
MKTG 301
Gilstrap
MKTG 301 Lecture Notes - Lecture 2: Customer Relationship Management, Metar
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Chapter 2: Cash Cow: High market share but low growth Dog: low market share but potentially will grow Star: rapid growth and a lot of cash is generated Question mark: Value Delivery Network: a company, its suppliers, distr...

Marketing
MKTG 301
Gilstrap
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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