ACIS 1504 Lecture Notes - Lecture 17: Web 2.0, E-Commerce, Zip Code

• School: Virginia Tech
• Department: Accounting and Information Systems
• Course: ACIS 1504
• Professor: Jean Lacoste

Document Summary

143 price elasticity measures the amount that demand rises or falls with changes in price. factors that disfavor e-commerce (q2) pg. Q3 why is web 2. 0 important to business pg. Interactive marketing- posting ads on sites ex weather. com in response to zip code just the add part, but positioned to a more likely/desired demographic, in response. Storefront- displaying information to you, ex: finding closest macado"s & specials today but cant place your order and complete a transaction. Can search for what you want, can checkout, pay, and order will be shipped to you. You go to one website and you shop a bunch of stores. Buying a toy, probably from toys r us. To consumer looks like one store, but really not, its multiple stores. Up-selling salesmen will try and sell you the deluxe/luxury model, try and get you to the next level websites do this too with you may also like more expensive bike.