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Class Notes for Marketing at Virginia Polytechnic Institute and State University

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MKTG 3104H Lecture Notes - Lecture 13: Competitive Advantage, Social Network, Corporate Social Responsibility
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find more resources at oneclass.com Marketing: October 17 , 2016th  Red Venture  Ad of the day  Midterm Information o 40 minutes o 10 MC o 10 T/F  Review Topics o Marketing definition a...

Marketing
MKTG 3104H
Donna Wertalik
MKTG 3104H Lecture Notes - Lecture 10: Focus Group, Data Mining
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1. Marketing: October 12, 2016  Ten: Marketing Research  Step 1: Defining Objectives and Research Needs o What information is needed to answer specific research questions? o How should that information b...

Marketing
MKTG 3104H
Donna Wertalik
MKTG 3104H Lecture Notes - Lecture 10: Andy Spade, Delta Air Lines, Product Placement

1. Marketing Notes: The Persuaders  The more messages created, the more needed to reach to consumer  The moment advertisement stops; consumers will forget you. Once you are in the game, you cannot stop ...

Marketing
MKTG 3104H
Donna Wertalik
MKTG 3104 Lecture Notes - Lecture 9: Frontline (U.S. Tv Series), Andy Spade, Jetblue
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PBS Frontline “The Persuaders” In-Class Video  Video will examine the changing ways of marketing in-depth with real world companies  "clutter crisis" - excess of advertising everywhere that is visible o The mov...

Marketing
MKTG 3104
Donna Wertalik
MKTG 3104 Lecture Notes - Lecture 7: Geico Advertising Campaigns, Yik Yak, Cool Whip

Career in Social Media Presentation by Christina Dick Wednesday, September 21, 2016 2:35 PM • Christina Dick -presenter • Teaches at VCU, started at Martin Agency doing marketing ○ Worked on Craft, Cool...

Marketing
MKTG 3104
Donna Wertalik
MKTG 3104 Lecture Notes - Lecture 5: Insider Trading, Tucker Max, Kelly Williams

(DIS)Honesty In-Class Movie Monday, September 12, 2016 2:30 PM Intro: Interviews of liars • Interview with a Behavioral Economist: ○ People are myopic an vindictive, they don't think long -term ○ ...

Marketing
MKTG 3104
Donna Wertalik
MKTG 4204 Lecture Notes - Lecture 2: Veganism, Customer Relationship Management, Netflix
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MKTG 4204 Chapter 1 – Introduction to Consumer Behavior and Marketing Strategy Th. Aug 25, 2016 What is CB? (A broad definition) The dynamic interaction of affect and cognition, behavior, and the environment by which hum...

MKTG 4554 Lecture 2: Ch. 1 Lecture Notes
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MKTG 4554 The Sales Process Transaction Selling vs. Trust-Based Relationship Selling Transaction Selling Trust-Based Relationship Selling ...

MKTG 3104 Lecture Notes - Lecture 19: Real Interest Rate, Nominal Interest Rate, The Foreign Exchange

International Business Finance – Ch. 19 (1-2 questions) The Foreign Exchange (FX) Market: • Largest financial market with daily trading volumes of more than $4 trillion ...

Marketing
MKTG 3104
Donna Wertalik
MKTG 3104 Lecture 14: CHAPTER 14

CHAPTER 14 Tradeversity: App for iphone, like craigslist but less sketchy GenFkd: Peer to peer How Value Determines Price How do you value a company? o Market defines aggregate perceived value, hence The 5 Cs of Pricing: 1...

Marketing
MKTG 3104
Donna Wertalik
MKTG 3104 Lecture Notes - Lecture 11: Aisle, Brand Equity

Chapter 11 Complexity of Products (chart on slide) Types of Products • Specialty – customers show such a strong preference that they will expend considerable effort to search • Shopping – consumers wil...

Marketing
MKTG 3104
Donna Wertalik
MKTG 3104 Lecture Notes - Lecture 1: Reddit, Scenography

Annie Pryatel and Donna Chan – alumni • American Idol changed TV – able to choose who you want to see next by voting, interacting – created a conversation, created engagement – changed the whole realm of ...

Marketing
MKTG 3104
Donna Wertalik
MKTG 3104 Lecture Notes - Lecture 19: Teleconference, Sales Process Engineering

CHAPTER 19 Personal Selling and Sales Management *watch the videos from today bc I didn’t pay attention in class The Scope and nature of personal selling • Internet • Telephone •...

Marketing
MKTG 3104
Donna Wertalik
MKTG 3104 Lecture Notes - Lecture 1: Sentiment Analysis, Retail, Marketing Mix

Marketing Midterm Review March 16, 2016 20 questions • Ethical decision making framework: o Identify issues: data collection methods: misleading the respondents ...

Marketing
MKTG 3104
Donna Wertalik
MKTG 3104 Lecture Notes - Lecture 2: Millennials, Emoji, Alec Baldwin

Marketing – unit 2 Make sure to review guest speakers March 30, 2016 Chapter 14: Pricing concepts for establishing value Tradeversity: goodwill point GenFKD?: peer-peer educational platform – on Monday at 7 pm at Squires ...

Marketing
MKTG 3104
Donna Wertalik
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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