MKTG 4204 Lecture Notes - Lecture 2: Veganism, Customer Relationship Management, Netflix
Document Summary
Chapter 1 introduction to consumer behavior and marketing strategy. The dynamic interaction of affect and cognition, behavior, and the environment by which human beings conducts the exchange aspects of their lives. Consumers" decisions w. r. t the acquisition consumption and disposition of goods, services, time, and ideas by human decision making units over time. The processes involved when individuals or groups select, acquire, consume, or dispose of products, services, ideas, or experiences to satisfy needs and desires. The purpose of a business is to create and keep a consumer ted levitt. A good marketer can create markets where there aren"t any. Next-day shipping oil companies put convenience stores in their gas stations. Recommended section on amazon or netflix at mcdonald"s you get the same thing every time and if it"s not exactly the same the restaurant will close down customers enjoy consistency. They have to keep up with their customers in order to keep them.
