POL_S 317 Lecture 19: Poly Sci 317 lecture 19
Document Summary
The many effects of campaign negativity: the null effect. Campaigns so highly saturated that ads may draw little attention to voters: increase in interest and participation. Negative ads focus more in issues than biographies, giving more helpful information to voters: decrease voter turnout. Can not only hurt one being targeted but also candidate sponsoring the ad. Can be less likely to vote as a result: conflicting results of campaign negativity. Dependent on the voter and their reaction. Survey research done in labs can lead to voters paying more attention at the time. Scholars have spent a lot of time researching how negativity affects the political process. In just over 30 years more than 118 analysts have attempted to analyze the effects of negativity on conflicting results, giving up very different results. Negativity in the digital age: introduction. The face of negativity changes with every election. The internet is the main source for negative ads.
