COMSTRAT 312 Lecture 4: FINAL REVIEW
16 Aug 2016
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Document Summary
*how we conduct research (types of research: focus groups, etc. ) *how to plan (background information, advantages and difficulties of planning, mission goals objectives and tasks, mission statement and goals) Ch 11 (research) (no figures or exhibits; know informal and formal research methods generally, focus on the role of research in the planning process) *role of planning in pr (goals, pr planning, etc. ) Ch 9 (communicating - internal) (ignore figures and exhibits; ignore pp. * here are 4 things to know about working with newspapers ***easy mc questions. Ch 10 (communciating external) (no figures or exhibits) Methods of those strengths and weaknesses of each. *more questions will be about role of research and planning process. Places an emphasis on first ten pages of chapter. *why employee communication is important, goals of employee comm. *over content = reflected in news angle, news hook.
