PBRL 1010 Lecture Notes - Lecture 1: Crisis Management

• School: Webster University
• Department: Public Relations
• Course: PBRL 1010
• Professor: Ford Gary

Document Summary

Tactics: things to do to deliver a message. You own a donut shop but the issue is getting enough people to know about the donuts and get people to come into the store. Taste ours and no other donut is good enough. Determine your audience to deliver the message to Strategy of how you will get the message out to the audience. Public relations is different than advertising because at the end of the day advertising is trying to sell you a product where public relations is trying the change the public"s attitude. People do not usually notice public relations until their is a crisis. Crisis management and communication is a huge part of public relations. Crisis agencies exists and they are public relations. Full service agency: pr, marketing, web development, creative services and brand strategy. Focus: developing pitches, making tailored out reach to individual reporters, producers, and journalist.