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Lecture 1

SMGT 112 Lecture Notes - Lecture 1: World War I

Sport Management
Course Code
SMGT 112

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Lecture Notes- 8/31/16
Intro to Sport Management
*AG Spalding started it all with sport companies
-Most Successful
-First modern sport enterprise
-Sold multiple sport equipment
-Vertical Integration- moving forward, you make all parts
-Spalding was first to do this
-Modern Management System- set up stores in multiple locations
*Bicycle Craze (Late 1800’s/early 1900’s)
-led to promotion of products
-led to companies to set stores in multiple locations
*Segmentation- used athletic endorsements
*Post WWI led to boom in sport equipment because soldiers coming home wanted to stay in
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