# Class Notes for MGT 200 at Western Kentucky University (WKU)

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## MGT 200 Lecture Notes - Lecture 6: Tamper Resistance, Universal Product Code, Brand Licensing

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Convenience products inexpensive, frequently purchased, marketed through many retail outlets, relatively low per unit gross margins, little promotion,

View Document## MGT 200 Lecture Notes - Lecture 6: Barcode, Universal Product Code, Cash Cow

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Marketing mix = promotion, price, place, and product. Service- intangible result of the application of human and mechanical efforts to people or object

View Document## MGT 200 Lecture Notes - Lecture 9: Efficient-Market Hypothesis, Current Yield, Net Present Value

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Efficient market hypothesis stocks are prices at their intrinsic value / fair market value. Traders analyze and react to news right away. Mispricing in

View Document## MGT 200 Lecture Notes - Lecture 8: Risk Aversion, Perfect Competition, Risk Premium

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Markets for securities are perfectly competitive and equally profitable to all investors. No investor is sufficiently wealthy that his or her actions a

View Document## MGT 200 Lecture Notes - Lecture 10: Risk-Free Interest Rate, Market Portfolio, Risk Premium

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Capm predicts the relationship between the risk of an asset and its expected return. Assume alpha is zero no firm specific risk, so we have to have sys

View Document## MGT 200 Lecture Notes - Lecture 10: Standard Deviation, Weighted Arithmetic Mean, Lead

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Portfolio risk depends on the covariance between the returns of the assets in the portfolio. Bonds outperform stocks in mild and severe recessions. In

View Document## MGT 200 Lecture Notes - Lecture 2: Weighted Arithmetic Mean, Standard Deviation

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Market/systematic/nondiversifiable risk- risk that remains even after diversification. Diversifiable/nonsystematic/firm-specific/unique risk = risk tha

View Document## MGT 200 Lecture Notes - Lecture 7: Risk-Free Interest Rate, Interest Rate Risk, Current Yield

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Debt security claim on a specified periodic stream of income. Bond- security issued in connection with a borrowing arrangement. Borrower issues/sells a

View Document## MGT 200 Lecture Notes - Lecture 1: Standard Deviation, Capital Asset Pricing Model, Market Risk

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Based off the market portfolio all the assets in the universe. Total risk = unsystematic risk + systematic risk. Standard deviation = beta (from capm)

View Document## MGT 200 Lecture Notes - Lecture 4: Dependent And Independent Variables

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There can be more than one regression line that fits the data, one for each sub-group in the sample. Intercept dummy variables- shift the intercept of

View Document## MGT 200 Lecture Notes - Lecture 9: Cash Flow, Inventory Turnover

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A good, service, or idea received in exchange- differences are in levels of tangibility. Service- intangible result of application to people or objects

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