MGT 200 Lecture Notes - Lecture 6: Tamper Resistance, Universal Product Code, Brand Licensing
Document Summary
Convenience products inexpensive, frequently purchased, marketed through many retail outlets, relatively low per unit gross margins, little promotion, packaging is super important. Shopping products- considerable effort in planning and making purchases, lower inventory turnover, higher gross margins, and supported by producer and channel members. Specialty products- unique characteristics w considerable effort; no close subs, purchased infrequently, high gross margins and low inventory turnover. Unsought products- solve a sudden problem; speed and resolution super important. Accessory equipment used in production or office activities portable. Raw materials- become a part of the physical product. Component parts become a part of the physical product that you can see zippers, buttons. Process materials- not readily identifiable when used directly in the production of other product. Mro supplies- maintenance, repair, and operating items that do not become finalized. Business services- intangible products that many organizations use in operations. Product line group of closely relate product items viewed as a unit.
