MGT 200 Lecture Notes - Lecture 6: Tamper Resistance, Universal Product Code, Brand Licensing

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29 Mar 2017
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Convenience products inexpensive, frequently purchased, marketed through many retail outlets, relatively low per unit gross margins, little promotion, packaging is super important. Shopping products- considerable effort in planning and making purchases, lower inventory turnover, higher gross margins, and supported by producer and channel members. Specialty products- unique characteristics w considerable effort; no close subs, purchased infrequently, high gross margins and low inventory turnover. Unsought products- solve a sudden problem; speed and resolution super important. Accessory equipment used in production or office activities portable. Raw materials- become a part of the physical product. Component parts become a part of the physical product that you can see zippers, buttons. Process materials- not readily identifiable when used directly in the production of other product. Mro supplies- maintenance, repair, and operating items that do not become finalized. Business services- intangible products that many organizations use in operations. Product line group of closely relate product items viewed as a unit.

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