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Class Notes for MKT 220 at Western Kentucky University (WKU)

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WKUMKT 220GardnerSpring

MKT 220 Lecture Notes - Lecture 5: Kmart, Kroger, Direct Selling

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19 Apr 2017
0
Retailing transactions in which ultimate consumers are the buyers. Occurs through stores/establishments direct selling, marketing, vending machines. Re
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WKUMKT 220GardnerSpring

MKT 220 Lecture Notes - Lecture 3: Value Engineering

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2 Mar 2017
0
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WKUMKT 220GardnerSpring

MKT 220 Lecture 4: Chapter 4

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2 Mar 2017
0
Social responsibility- obligation to maximize positive impact and minimize negative impact on society. Marketing citizenship- adoption of strategic foc
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WKUMKT 220GardnerSpring

MKT 220 Lecture Notes - Lecture 4: Selective Exposure Theory, Cognitive Dissonance, Consumer Behaviour

OC14653896 Page
2 Mar 2017
0
Cognitive dissonance- buyer doubts the purchase was the right one- looks for reassurance. Physical surroundings, social, time, reason for purchase, moo
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WKUMKT 220GardnerSpring

MKT 220 Lecture Notes - Lecture 4: Marketing Channel, Order Processing, Distribution Center

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19 Apr 2017
0
Distribution- the activities that make products available to customers when and where they want to purchase them. Marketing channel group of individual
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WKUMKT 220GardnerSpring

MKT 220 Lecture 7: Chapter 7

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2 Mar 2017
0
Buyer becomes aware of a difference between desired state and actual condition. Must figure out the what, where, when, and how consumers buy. Buying be
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WKUMKT 220GardnerSpring

MKT 220 Lecture Notes - Lecture 3: T.J. Maxx, Sterling Jewelers, Warehouse Club

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19 Apr 2017
0
Distribution activities that make products available to customers when and where they want to purchase them. Marketing channel direct products from pro
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WKUMKT 220GardnerSpring

MKT 220 Lecture 6: Chatper 6

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7 Feb 2017
2
Have the ability to purchase the product. Have the authority to buy products (over 21 to buy alcohol) Markets- a group of people who need and desire a
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WKUMKT 220GardnerSpring

MKT 220 Lecture 4: Test 1 Review

OC14653893 Page
7 Feb 2017
1
*marketing management - planning, organizing, implementation, & control ch3 - marketing environment. *stages of the business cycle (p, r, d, r) (charac
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WKUMKT 220GardnerSpring

MKT 220 Lecture 1: Marketing

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7 Feb 2017
2
Process of creating, distributing, promoting and pricing goods, services, and ideas. Facilitate satisfying exchange- buyer and seller are both happy. D
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WKUMKT 220GardnerSpring

MKT 220 Lecture 3: The Marketing Environment- Chapter 3

OC14653893 Page
7 Feb 2017
1
External forces that directly or indirectly effect an organization: competitive, economic, political, legal and regulatory, technology, sociocultural/b
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