MKT 220 Lecture Notes - Lecture 4: Marketing Channel, Order Processing, Distribution Center
Document Summary
Distribution- the activities that make products available to customers when and where they want to purchase them. Marketing channel group of individuals and organizations directing products from producers to consumers. Facilitate exchange reduce overall costs, reduce search costs, maintain order in marketplace. Go in one location to find everything you need. Marketing intermediary middleman linking producers to other middlemen. Producer indirect channel (intermediary = wholesalers/retailers) customer. Time utility have products available when customers want them. Place utility- make them available in locations where customers want to buy them. Possession utility customer has access to the product to use or store for future use. Supply chain management long term partnerships among marketing channel members that reduce inefficiencies, costs, and redundancies and develop innovative approaches to satisfy customers. Optimizes costs throughout the whole channel for efficiency and service. Arises from need to achieve a more competitive position. Industrial distributor buy product from producer and sell it to business.
