MKT 3100 Lecture Notes - Lecture 10: Interior Design, Sharing Economy, Collaborative Consumption
Document Summary
Affect consumer"s motives for product usage and evaluation. Co-consumers influence how you feel (comfortability) large # of people = arousal. Timestyles: differences how we all process time. Time poverty: too much to do all of the time. Monochronic: divide time into chunks (e. g. class 9:30- Poly: multitasking (e. g. conducting more than one meeting simultaneously) Pressure cooker: time is going too fast/running out; Unpleasant: don"t want to go to x store because you"ll have to walk across whole store for one think. Arousing: are you celebrating anything special? if yes, they"ll know you"re already in a good mood. Exciting: buying dumb trinkets at fair, light wands at shows. Going somewhere for good workers or vice versa. Going somewhere other people take care of you (e. g. dressing rooms, full-serve restaurant, grocery store carts. Set up store so you have to wander through the whole store (e. g. shopping experience. How to formulate environment to fit the market.
