Management MGT 201 Lecture Notes - Lecture 5: Psychographic, Mind Map, Indirect Approach
2 Oct 2016
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Analyze the context in which the communication will occur. Develop a strategy consistent with the important elements of purpose, audience, and context. Make a habit of sending positive notes to others. Primary audience: the person or persons you are writing to. Secondary audience: people who also need to know or want to know the information you are sending. Tertiary audience: people whom you don"t know about but who might receive your message through digital sharing by members of the primary or secondary audience. Gather as much information as you can about your audience"s demographics, psychographics, and knowledge about your message. Demographics: can include occupation, socio-economic status, religion, gender, sexual orientation, political orientation, ethnicity, marital status, and age. Learn where someone is in the organization hierarchy. Determine who manages them and who they manage. Find out how much decision-making authority they have and what professional networks they belong to.
