Marketing MKT 370 Lecture Notes - Lecture 6: Coracle, List Price
21 Feb 2017
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Does this goal seem reasonable: sore(cid:374)"s goal: ,(cid:1009)(cid:1004)(cid:1004),(cid:1004)(cid:1004), goal/total= ,(cid:1009)(cid:1004)(cid:1004),(cid:1004)(cid:1004)(cid:1004)/(cid:1010),(cid:1006)(cid:1005)(cid:1010),(cid:1004)(cid:1004)(cid:1004)= % of reside(cid:374)tial sales= 2. 27%. Explain your answer: a wealthy demographic is the most likely demographic to have a personal swimming pool because the wealthy demographic typically has more land and money to spend on installing a pool and maintaining it. You may assume that retail prices and the manufacturer price move together in lock step. For example, if soren decides to raise prices by 10% the manufacturer, distributor, and retail price will all go up by 10%. Explain your answer: in terms of container size, the current container size yields a coracle unit retail price of that is higher than competing products. Container size differences are also more difficult for consumers to perceive than price differences so if soren were to decrease the container size of coracle, they should reduce the price by a smaller scale.
