COMM 104 Lecture Notes - Lecture 6: Public Sphere
Document Summary
Must create speeches with context in mind: history, world views, settings. Ask yourself why am i communicating? (what"s my goal) Kairos: timing, there is a right time to deliver a persuasive message. Choose language carefully to avoid: problematic vagueness (pv): a word/expression that has an imprecise or unclear meaning, problematic ambiguity (pa): a word/expression has multiple meanings. Clarify the internet: resolves pv/pa by asking for clarification about the intended meaning. Negotiate the meaning: negotiates pv/pa by trying to agree on a meaning when there is more than one. Ways to avoid pv/pa: introduce qualifications: clarify what cases are included/excluded in a claim, stipulate meaning: establish what a term will mean. Argumentation: the process of giving a reason in support of a claim. Claim: statement that the speaker claims to be true, and is seeking to show as true or probably true: often called the conclusion. Reasons: parts of arguments that offer support to the truth of claims.
