COMM 104 Lecture Notes - Lecture 8: Uptodate
Document Summary
French and raven power bases: 1. Perception that source will punish individual if they do not conform: 2. Perception that source will reward individual if they conform: 3. Eg. student body president, instructor, dean: 4. Perceived positive relationship between source and receiver. Communication behaviors that improve credibility: clarity, relevance, organization, immediacy, handling situations well, facing the audience, fluent delivery. Pre-invention: proposition: a positional statement on a controversial issue. Proposition of fact: whether something is true/false, exists/doesn"t exist, happened/didn"t happen. Proposition of value: whether something is favorable/unfavorable, moral/immoral, fair/unfair, better/worse. Proposition of policy: whether someone should/shouldn"t do or believe something: fact, value or policy, 1. Wvu should invest more money into fixing up the prt = policy: 2. A national sales tax should be adopted to help pay off the national debt = policy: 4. It is unethical for instructors not to post a study guide for the exam. Testing products on animals is unethical = value.