PSYC 241 Lecture Notes - Lecture 41: College Athletics

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15 Mar 2017
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Integral part of the process of cultural transmission, promoting social and political integration, maintaining social control, and contributing to social change. Administrators love the publicity and alumni support in both making connections and donations. Students love the school pride and spirit, and the positive feelings that go along with collegiate sport teams. Reinforce social inequalities (e. g. , race, ethnicity and gender differences) Most big-time college athletic departments are not profitable. About 10 percent of 229 division i departments make money. There is huge pressure to spend (nonprofit status, keeping up , etc. ) Heavy reliance on general university and student subsidies. Subsidy is a form of financial aid or support extended to an economic sector (or institution, business, or individual) generally with the aim of promoting economic and social policy. Subsidies come in various forms including: direct (cash grants, interest-free loans) and indirect (tax breaks, insurance, low-interest loans, depreciation write-offs, rent rebates).

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