PSYC 261 Lecture 8: Chapter 7 Notes
12 Oct 2016
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Persuasion: the process by which a message induces change in beliefs, attitudes, or behaviors. Central route occurs when interested people focus on the arguments and respond with favorable thoughts. Peripheral route occurs when people are influenced by incidental cues, such as a speaker"s attractiveness. Focuses on cues that trigger automatic acceptance without much thinking. More durable and more likely to influence behavior. Primacy effect: other things being equal, information presented first usually has the most influence. Recency effect: information presented last sometimes has the most influence; less common than primacy effects. Distinctive ritual and beliefs related to its devotion to a god/person.
