ADMS 2200 Lecture Notes - Lecture 1: E-Commerce, Marketing Myopia, Channel (Communications)

Lecture 1 (chapter 1) marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want

ADMS 2200 Lecture Notes - Lecture 2: Critical Role, Bargaining Power, Marketing Strategy

Lecture 2 strategic planning in cotemporary marketing. Strategic planning: determining o(cid:396)ga(cid:374)izatio(cid:374)"s p(cid:396)i(cid:373)a(cid

ADMS 2200 Lecture Notes - Lecture 3: Internal Communications, Disposable And Discretionary Income

Adms lecture 3: the marketing environment, ethics and social. Types of competition: direct competition, this occurs when venders have a product or serv

ADMS 2200 Lecture Notes - Lecture 3: Tim Hortons, Marketing Ethics, Toonie

Chapter 3: the marketing environment, ethics and social responsibility. Environmental scanning collecting external marketing environment information to

ADMS 2200 Lecture Notes - Lecture 4: Data Mining, Social Media Measurement, Social Media Analytics

Lecture 4: chapter 4 digital marketing and social media: living in the connected world. E-business: conducting online transactions with customers by co

ADMS 2200 Lecture Notes - Lecture 6: Cognitive Dissonance, Social Influence, Reference Group

Consumer decision: high-involvement purchase decision, low-involvement purchase decision, the consumer decision process: Problem or opportunity recogni

ADMS 2200 Lecture Notes - Lecture 8: Census Geographic Units Of Canada, Geographic Information System, Baby Boomers

Lecture 8 market segmentation, targeting, and positioning. Market group of people with sufficient purchasing power, authority, and willingness to buy. 

ADMS 2200 Lecture Notes - Lecture 9: Marketing Mix, Retail, Product Management

Marketing mix blending of the four strategy elements: product, distribution, promotion and price; to fit the needs and preferences of a specific target

ADMS 2200 Lecture Notes - Lecture 10: Tag Heuer, Pricing Strategies, Profit Maximization

Lecture 10 - pricing concepts and strategies (chapter 10) Pricing objectives and the marketing mix: profitability objectives, consumers must be convinc

ADMS 2200 Lecture Notes - Lecture 11: Direct Selling, Customer Service, Retail

ADMS 2200 Lecture Notes - Lecture 12: Integrated Marketing Communications, Guerrilla Marketing, Sales Promotion

Chapter 14: integrated marketing communications, advertising, and digital communications. Integrated marketing communication: the customer is at the he

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Covers the fundamentals of marketing theory, concepts and management as applied to marketing's strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics, research. Includes the creation of an actual marketing plan.

Introductory Marketing

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