ADMS 2200

Introductory Marketing

York University

Covers the fundamentals of marketing theory, concepts and management as applied to marketing's strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics, research. Includes the creation of an actual marketing plan.
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Exam Solutions for ADMS 2200

ADMS 2200 Study Guide - Fall 2018, Final - Association To Advance Collegiate Schools Of Business, Personal Selling, Management System
Exam

find more resources at oneclass.com Chapter 5Business-to-Business (B2B) Marketing MULTIPLE CHOICE 1. How does the purchasing process for business products differ from the purchasing process for consumer produ...

Administrative Studies
ADMS 2200
Xianghong Li
ADMS 2200 Study Guide - Fall 2018, Final - Kurt Lewin, Association To Advance Collegiate Schools Of Business, Consumer Behaviour
Exam

find more resources at oneclass.com Chapter 4Consumer Behaviour MULTIPLE CHOICE 1. What does consumer behaviour refer to? a. organizational purchase decision-making behaviour b. customer spending patt...

Administrative Studies
ADMS 2200
Xianghong Li
ADMS 2200 Study Guide - Fall 2018, Final - Association To Advance Collegiate Schools Of Business, Environmental Resource Management, Market Environment
Exam

find more resources at oneclass.com Chapter 3The Marketing Environment, Ethics, and Social Responsibility MULTIPLE CHOICE 1. What is the term for the process of collecting information about the external marketing ...

Administrative Studies
ADMS 2200
Xianghong Li

Semesters

All ADMS 2200 Materials | Fall 2018

ADMS 2200 Study Guide - Fall 2018, Final - Customer Service, Industrial Revolution, Relationship Marketing
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Final Exam Materials Lecture 1 Marketing: The Art and Science of Satisfying Customers Needs: something is missing in their life Want: how we can fulfill that What is Marketing? Production and marketi...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 12 - Integrated Marketing Communications, Guerrilla Marketing, Sales Promotion
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Chapter 14: Integrated Marketing Communications, Advertising, and Digital Communications Integrated Marketing Communication The customer is at the heart of marketing communications IMC b...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 11 - Direct Selling, Customer Service, Retail
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Lecture 11: Chapter 12 + Chapter 13 Chapter 12 Marketing Channels and Supply Chain Management Distribution Movement of goods and services from producers to customers Marketing (distribution) channel System of marketing ins...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 10 - Tag Heuer, Pricing Strategies, Profit Maximization
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Lecture 10 - Pricing Concepts and Strategies (Chapter 10) Pricing Objectives and the Marketing Mix Profitability Objectives o Consumers must be convinced they are receiving good value for their money o Intense competition ...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 9 - Marketing Mix, Retail, Product Management
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Lecture 9 (Chapter 10 + Chapter 11) Chapter 10 The Marketing Mix Marketing Mix Blending of the four strategy elements: product, distribution, promotion and price; to fit the needs and preferences of a specific target marke...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 8 - Census Geographic Units Of Canada, Geographic Information System, Baby Boomers
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Lecture 8 Market Segmentation, Targeting, and Positioning Market Group of people with sufficient purchasing power, authority, and willingness to buy Target Market Group of people to whom a firm dec...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 6 - Cognitive Dissonance, Social Influence, Reference Group
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Lecture 5 Consumer Behaviour Consumer Decision High-involvement purchase decision Low-involvement purchase decision The consumer decision process: ...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 4 - Data Mining, Social Media Measurement, Social Media Analytics
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Lecture 4 1) Chapter 4 Digital Marketing and Social Media: Living in the Connected World E-Business Conducting online transactions with customers by collecting and analyzing business...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 3 - Tim Hortons, Marketing Ethics, Toonie
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Chapter 3: The Marketing Environment, Ethics and Social Responsibility Environmental Scanning Collecting external marketing environment information to identify and interpret potential trends trends may rep...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 2 - Critical Role, Bargaining Power, Marketing Strategy
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Lecture 2 Strategic Planning in Cotemporary Marketing Marketing Planning: The Basis for Strategy and Tactics Planning Anticipating future events and conditions and determining the best way to achieve organizational objecti...

Administrative Studies
ADMS 2200
Kim Snow
ADMS 2200 Lecture Notes - Fall 2018, Lecture 1 - E-Commerce, Marketing Myopia, Channel (Communications)
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Lecture 1 (Chapter 1) Marketing: The Art and Science of Satisfying Customers Needs: something is missing in their life Want: how we can fulfill that What is Marketing? Production and marketing together create utility (want...

Administrative Studies
ADMS 2200
Kim Snow

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