MAC 143

MAC 143 Exam 3 Practice Question 60 Multiple choice questions 1. Company that owns several papers throughout the country A. Interstitials B. Newsworthiness C. Newspaper chain D. Boutique Agencies 2. Individualism A. In mos...

MAC 143 Exam 1 Practice Questions 47 Multiple choice questions 1. Hypodermic Needle model A. simply means that each subject has an equal chance of being placed in either group. B. Links the mass media, social psychology, a...

MAC 143 Exam 2 Practice Question 20 Multiple choice questions 1. increase in commercialization A. Govt Regulations of AirWaves B. Marconi and WirelessTelegraph C. formalist music analysis D. Issue with democratizing intern...

Copyright Control Vs. Free Culture I. Government Control of Media A. Standard models 1. authoritarian model a) British government first developed for printing ...

Media Economics: Creating Buzz I. Media as a Culture Industry A. Media as Our Culture 1. Culture Industry a) Culture (1) Mo...

The Early Art of Making Movies A. Principles of Classical Hollywood Cinema Develop (1909-1917) 1. Establishing shot (master shot) a) Shot of entire space the scene will take place in b) Typically a long-shot c) Helps orien...

Blockbusters and Indie Films I. The Industry Responds to Crisis A. Downsizing 1. Number of films made 2. Staff 3. Sell off archives to liquidate/keep ...

The Studio SystemBusiness of Making Movies Then I. The Studio System A. Importance in Film History B. Oligopoly control 1. Recording industry 2. Network era industry C. Vertical Integration 1. Way of gaining control in a c...

The Early Art of Making Movies I. Analyzing the Film Industry A. Production 1. How and where films are made B. Exhibition 1. Place where people can see the...

Magazines and the Politics of Community I. Key Terms A. Socialization 1. The idea that each of us is the way we are because we are the product of socialization 2. You are trained to think, behave, and act a certain way 3. ...

MAC 143 PART 2: Semiotics and the Analysis of Popular Culture Texts (CONT) A. Myth (ideology) 1. Myth is a deeply held story that a society tells about itself 2. Newsweek example a) Diversity within the photo (1) Different...

Semiotics and the Analysis of Popular Culture Texts I. Definition A. Analyzing how we make sense of things B. System of explaining why we do things C. Science of studying signs ...

MAC 143 Politics of Representation Exam 3 I. Defining Key Terms A. Representation: re-presenting reality 1. Recounting 2. Re-edit and choose what to include in the storyline B. Politicsbattle over the uneven distribution o...

MAC 143 Lecture 9: Post-Network Era: From a Mass to a Niche Nation Exam #3 I. The Post-Network Era A. Definition 1. Period in history when big 3 networks increasingly lost their control ...

MAC143 When/Why ABC, NBC, and CBS Mattered PART 2 Exam #3 I. Network-Era Programming Strategies A. InnovationImitationSaturation cycle 1. Cloning a) New show w...

When/Why ABC, NBC, and CBS Mattered Exam #3 I. Industrial Transformations in the Late 1950s A. Decline of Drama Anthologies and Rise of Episodic Series 1. Drama anthologies were complic...

MAC 143 Lecture 7 PART 1: How TV Shows WereAre Made Exam 3 I. 3 Periods in Network TV History A. PreNetwork Era (1948 to ~1960) B. The Network Era (~1960 to ~mid1980s) C. PostNetwork Era (~mid1980s to present) D. End of TV...

MAC143 Lecture 6 PART 2: Commercial Broadcasting Is Born Exam #2 A. Transformation of RCA 1. AT&T became aggressive a) Wanted to monopolize ...

MAC143 Lecture 6 PART 1: Commercial Broadcasting Is Born Exam 2 I. Terms A. Transduction 1. encodingtranslation of soundwaves into an electrical conversion 2. Diaphragm vibrates into a signal B. Modulation 1. Process of ch...

MAC143 Lecture 5: When Music Gets Industrialized Exam 2 I. Music, Culture and Media Technology A. Participatory music culture (sheet music) 1. People talked about uniqueness of music a) Something people engaged inparticipa...

Lecture 4 Internet Anxieties MAC143 Part 3 A. Confounding aspects of the Internetdigital communication 1. featuresaffordances that can be good and problematic at the same time 2. The Internet lets more people access and pr...

Lecture 4 Internet Anxieties MAC 143 Part 2: 1. Convergence a) CBS Sunday story (1) Every kind of media comes to us in one device (a) Encoded in the same format (2) Consequences (a) Shift masses amounts of power from provi...

Internet AnxietiesLiving in a Digital Nation Exam 2 I. Digital Communications Encoding A. Digital era 1. Digital technology is the dominant way of communication now 2. Any time we communicate we encode a) Encode = translat...

Kim Kardashian vs. Hamlet: Mass Culture and Hierarchies of Taste EXAM #1 I. 5 Eras in the Historical Development of Media and Communication A. Why we discuss Eras 1. Powers shift ...

How Media Have Been Studied Exam #1 I. Multidisciplinarity and Study of Media A. Mass Media 1. Journalism 2. Sociology 3. Anthropology ...

Introduction EXAM 1 I. Introduction: Imagining a Life Without Media Technologies II. Course Overview A. How the class will work B. How to succeed in this big lecture class III. Some Key Definitions A. Two ways of thinking ...