The tv-industry complex is an ongoing cycle, so when companies pay for the advertisement to be shown, the people buy the ad. Some people focus on one product and focuses all their energy on that desired product. Not everyone wants new products, and they like to stick to what they know: godin argues that the riskiest thing a company can do is be safe. Discuss how you would use the tip to help your company. The market for the average person will get me more sales to my company. When the people have a say, sales could increase since the is an element of personality: think about a business idea that you have.