1301 Study Guide - Final Guide: Promotional Mix, Product Placement, Sales Promotion
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Quiz chapter 12 answers: a distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users. True: agents are sales representatives for manufacturers or wholesalers and usually are hired on a commission basis. True: channels of distribution make distribution easier by performing all of the following functions. In august 2006, the manufacturer of cross pens introduced the golden toned verve pen as featured in the storm breaker film. In james bond fashion, the cross pen serves as one of the key gadgets in the film. The use of the cross pen is an example of: product placement: roy petrie is a flower wholesaler. He buys fresh flowers from countries in south america, divides the large batches into small bunches, and delivers them to independent florists.