Management MGT 3303 Chapter Notes - Chapter 4: Operations Plan, Market Analysis, Sales Process Engineering
23 Nov 2021
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A business plan is a written narrative, typically 25 to 35 pages long, that describes what a new business intends to accomplish and how it intends to accomplish it. reasons for writing a business plan. Internal reasons - forces the founding team to systematically think through every aspect of its new venture. External reasons - communicates the merits of a new venture to outsiders, such as investors and bankers. Who reads the business plan and what are they looking for: a firm"s employees, investors and other external stakeholders guidelines for writing a business plan structure of the business plan. To make the best impression, a business plan should follow a conventional structure. There are many software packages available that employ an interactive, menu- driven approach to assist in the writing of a business plan. However, entrepreneurs should avoid a boilerplate plan that looks as though it came from a canned source.
