Information processing: stages of information reception, storage, retrieval, transfer. Long term: encoding / learning storage / holding on to retrieval / remembering. Remembering: explicit vs. implicit memories recall vs. recognition. Amnesia / forgetting & the brain anterograde vs. retrograde. Information processing: a computer model (new form of behaviourism?) Reception - "cognitive" memory models show information being processes at the sensory level (perception) where initial organization occurs. Attention - draws awareness (late selection cocktail party phenom. ) for further (deeper) processing and encoding. Storage - "place" models of memory indicate that there are three main storage sites: sensory, short-term, & long-term. Look at how our receptor cells store things. Retrieval - depending on the "input" organisation, information may be recovered or left behind. Transfer - once stored, information can be moved and reformatted into other "data bases" and systems. Sensory memory - information received by sensory neurons is held in storage for very brief periods of time.