MGTA01H3 Lecture Notes - Lecture 8: Risk Aversion, Risk-Seeking, Start I
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Canadians" prosperity is due to a system that encourages private enterprise and entrepreneurial behavior: canada"s liberal, market system works. Enterprise: a project or undertaking that requires effort but whose outcome is uncertain. 85% - survive to end of year 1. 70% - survive to end of year 2. 62% - survive to end of yr. 3. Most would-be entrepreneurs think the odds of success are:even worse! Entrepreneurs: personality traits: high need for achievement , internal locus of control, risk tolerance. Needs motivation theory: need for power (n-pow) These people need personal status and prestige: need for affiliation (n-aff) People who need friendly relationships, motivated by interaction with others. N-aff produces need to be liked, held in high regard. People who seek achievement, want to attain challenging goals. A person"s belief about what causes good or bad results in his or her life. The extent to which people believe that they can control events that affect them.